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Clairvoyance

“It's more like I can... Hear people's thoughts.”
Matt, Audrey (One Giant Leap)

Some superheroes can access other individuals’ emotions, thoughts and memories. Clairvoyance allows them to predict their next moves and plan their own actions accordingly.

The right instinct helps brands stay relevant. The analysis of data makes them understand customer and stakeholder journeys and decisions. To uncover human truths, create hypotheses, set goals and measure progress, adjust content, tools and channel mix and improve products and services. The power of clairvoyance is a useful everyday tool.

It allows brands and companies to be truly customer- and stakeholder-centric.