about us

We have advised the most ambitious brands and organizations and run multi-market programs in a digital world. Brand and reputation building in the “earned space” is in our DNA. We have lived and worked in Europe, Asia, the Middle East and the U.S.. Our belief is that global consistency is as important as local relevancy. We believe that specialists are required to succeed in the new world.

Our own network, the Fluid collective, provides us with those specialists. We operate as an international virtual team.

Cornelia Kunze
Founder & MD
Moritz Kaffsack
Co-owner & MD

Cornelia Kunze

Cornelia has been a brand strategist, communicator and senior agency executive for 30 years, working across Europe, Asia and the US. Among the companies and clients, she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Ecco Shoes, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe and Tata.

Moritz Kaffsack

Moritz partners with companies and leaders to navigate complex international markets and actively build a reputation that propels people, brands and businesses forward. He equips teams with the tools and mindset to get ahead of change and embrace fluidity.

superpowers

enhanced vision

enhanced vision

Enhanced vision and purpose gives brands and businesses a directive framework, inspire their actions and reactions, and lets them take off with one important goal in mind.

clairvoyance

clairvoyance

Clairvoyance allows organizations to predict what’s next and plan their own actions accordingly. The analysis of data makes us understand customer and stakeholder journeys and decisions.

empathy

empathy

Empathy is based on a deep understanding of human motivations, societal spaces and even popular culture. It allows brands, companies and executives to be human, authentic and accessible.

absolute creativity

absolute creativity

Creative powers equip us with the ability to growth-hack, to prototype and test business ideas at warp speed. They allow us to think in new ways and advance innovative solutions for business, consumers, society or the planet.

ultra speed

ultra speed

Users of ultra-speed move much faster than anybody else in their category, that’s how they surprise and beat competition. Lack of ultra-speed is Kryptonite for a modern organization and usually leads to disruption.