about us

We have advised the most ambitious brands and organizations and run multi-market programs in a digital world. Brand and reputation building in the “earned space” is in our DNA. We have lived and worked in Europe, Asia, the Middle East and the U.S.. Our belief is that global consistency is as important as local relevancy. We believe that specialists are required to succeed in the new world.

Our own network, the Fluid collective, provides us with those specialists. We operate as an international virtual team.

Cornelia Kunze
Founder & MD
Moritz Kaffsack
Co-owner & MD

Cornelia Kunze

Cornelia has been a brand strategist, communicator and senior agency executive for 30 years, working across Europe, Asia and the US. Among the companies and clients, she worked for Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Ecco Shoes, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe and Tata.

Her various functions at the biggest PR agency globally included the operational leadership for offices in Europe, practice leadership in Asia Pacific as well as the lead for a key account structure with forty accounts across all regions. Cornelia has led award-winning communications and marketing work for many multi-national brands headquartered across the globe, set up global teams and structures, led numerous agency pitches by bringing together specialist talents to produce better and more creative outputs in a faster time.

Cornelia is a speaker about brand topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany and India, and worked in most markets in Europe and Asia. Her experience as an operational business leader has influenced her approach to communications and marketing, which is business-minded, pragmatic, and based on common sense.

consulting focus

  • Buidling an international brand: PR strategy and creative development for fame, trust and growth
  • International teams: collaboration, creativity, effectiveness
  • International executive positioning
  • International agency relationships: Selection, on-boarding and collaboration on a global, regional and local level

in-house workshops & facilitation

  • Strategic communications: developing effective ideas and plans
  • Global teams: transformation, collaboration, creativity
  • Brand identity
  • Building more effective agency relationships
  • Effective presentation skills for leaders

speaking

  • Creativity: Learning from the Cannes Lions PR winners
  • The world is local: how multinationals and local champions compete for share of mind & heart
  • The new Asian superpowered brands
  • International agency relationships: Selection, The new stakeholder mindset and the superiority of purpose brands
  • Learning from planet agency: fame, fun and business success
  • Getting the most out of agencies. Insights into another planetcreativity, effectiveness
  • The step change to strategic communications

contact

Cornelia Kunze
cornelia.kunze@i-sekai.com
Pacellistrasse 8
80333 München