about us

We have advised the most ambitious brands and organizations and run multi-market programs in a digital world. We help our clients to earn recognition, trust and sustainable stakeholder relationships for commercial success. Our belief is that effective communications requires global consistency as much as local relevancy. It is in our core expertise to make that happen, by developing communication strategy, content and framework.
Our own network, the Fluid collective, provides us with specialists around the world to complement our expertise. We operate as an international virtual team.

Cornelia Kunze
Founder and CEO

Cornelia Kunze

Cornelia has been a brand strategist, communicator and senior agency executive for 30 years, working across Europe, Asia and the US. Among the companies and clients, she worked for Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Ecco Shoes, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe and Tata.

Her various functions at the biggest PR agency globally included the operational leadership for offices in Europe, practice leadership in Asia Pacific as well as the lead for a key account structure with forty accounts across all regions. Cornelia has led award-winning communications and marketing work for many multi-national brands headquartered across the globe, set up global teams and structures, led numerous agency pitches by bringing together specialist talents to produce better and more creative outputs in a faster time.

Cornelia is a speaker about brand topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany and India, and worked in most markets in Europe and Asia. Her experience as an operational business leader has influenced her approach to communications and marketing, which is business-minded, pragmatic, and based on common sense.

consulting focus

  • Buidling an international brand: PR strategy and creative development for fame, trust and growth
  • International teams: collaboration, creativity, effectiveness
  • International executive positioning
  • International agency relationships: Selection, on-boarding and collaboration on a global, regional and local level

in-house workshops & facilitation

  • Strategic communications: developing effective ideas and plans
  • Global teams: transformation, collaboration, creativity
  • Brand identity
  • Building more effective agency relationships
  • Effective presentation skills for leaders


  • Creativity: Learning from the Cannes Lions PR winners
  • The world is local: how multinationals and local champions compete for share of mind & heart
  • The new Asian superpowered brands
  • International agency relationships: Selection, The new stakeholder mindset and the superiority of purpose brands
  • Learning from planet agency: fame, fun and business success
  • Getting the most out of agencies. Insights into another planetcreativity, effectiveness
  • The step change to strategic communications


Cornelia Kunze
Pacellistrasse 8
80333 München