We have advised the most ambitious brands and organizations and run multi-market programs in a digital world. Brand and reputation building in the “earned space” is in our DNA. We have lived and worked in Europe, Asia, the Middle East and the U.S.. Our belief is that global consistency is as important as local relevancy. We believe that specialists are required to succeed in the new world.
Our own network, the Fluid collective, provides us with those specialists. We operate as an international virtual team.
Cornelia has been a brand strategist, communicator and senior agency executive for 30 years, working across Europe, Asia and the US. Among the companies and clients, she worked for Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Ecco Shoes, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe and Tata.
Her various functions at the biggest PR agency globally included the operational leadership for offices in Europe, practice leadership in Asia Pacific as well as the lead for a key account structure with forty accounts across all regions. Cornelia has led award-winning communications and marketing work for many multi-national brands headquartered across the globe, set up global teams and structures, led numerous agency pitches by bringing together specialist talents to produce better and more creative outputs in a faster time.
Cornelia is a speaker about brand topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany and India, and worked in most markets in Europe and Asia. Her experience as an operational business leader has influenced her approach to communications and marketing, which is business-minded, pragmatic, and based on common sense.