about us

We have advised the most ambitious brands and organizations and run multi-market programs in a digital world. Brand and reputation building in the “earned space” is in our DNA. We have lived and worked in Europe, Asia, the Middle East and the U.S.. Our belief is that global consistency is as important as local relevancy. We believe that specialists are required to succeed in the new world.

Our own network, the Fluid collective, provides us with those specialists. We operate as an international virtual team.

Cornelia Kunze
Founder & MD
Moritz Kaffsack
Co-owner & MD

Moritz Kaffsack

Co-owner & MD
Lead with a global mindset

Moritz partners with companies on their international expansion strategies and global reputation programs. He works with both established multinationals and rising Asian companies on multi-market reputation campaigns, market entries, M&As, corporate transformations and employee engagement programs in Europe, Southeast Asia, South Asia and the Middle East. His track record includes unique business-critical assignments both in developed and in complex emerging markets. He empowers teams to get ahead of global changes and actively build a reputation that propels people, brands and businesses forward.

He has lived in South Asia, Southeast Asia and the Middle East for more than 15 years, working as a consultant with Edelman for most of that time. He advised global companies on their market strategies in Asia and the Middle East, among them Mondelez, Diageo, Starbucks, Uber, Samsung, P&G, Beiersdorf, Pfizer, ThyssenKrupp and Kohlberg Kravis Roberts & Co.

He further advised Asian and Middle Eastern high-growth companies on reputation and stakeholder strategies that enable rapid expansion, including Viettel, ENOC, Suzlon and Majid Al Futtaim.

Moritz grew up in the US and studied in Spain and Thailand, graduating with a bachelor’s degree in international management. He is a bilingual native speaker in German and English, proficient in French and Spanish, and speaks some conversational Vietnamese and Thai. His current home base is Berlin.

focus areas

  • Reputation management in complex global markets
  • Stakeholder management during corporate transformation
  • Market entry
  • Cross-border M&As
  • Staffing, setting up and managing diverse international teams
  • Scaling start-ups internationally
  • Corporate brand with a purpose
  • Becoming an employer of choice
  • Executive positioning and storytelling
  • Corporate narrative development


  • Lead with a global mindset – working effectively as a diverse global team
  • Defining your value proposition in a new market
  • Global storytellers – spokesperson training
  • Communicating through change
  • Executive positioning in the digital age

speaking topics

  • Are companies prepared for the Asian Century?
  • Managing change in a fluid environment
  • Navigating a globally connected but increasingly local world
  • Leave your cookie cutter at home: successful market entries in Asia


Moritz Kaffsack
c/o Factory Berlin Mitte
Rheinsbergerstrasse 76/77
10119 Berlin